Financing Sport, 2nd Edition (Book)
The contemporary sport manager must be an entrepreneur who uses marketing and financing skills to yield optimum social and economic benefits. Financing Sport Second Edition provides the most in-depth exploration of traditional and innovative revenue acquisition methods for sport organizations. The first edition of this groundbreaking text published in 1995 has been adopted in universities throughout the world and has been translated into Chinese and Japanese. Rather than simply updating sections of various chapters, the authors approached each chapter as though writing the book for the first time. The business of sport is fast paced and ever changing. The content of the Second Edition captures the many new and creative ideas managers in sport organizations have implemented in response to their dynamic work environment. The second edition also maintains its original focus on conventional income sources available to sport organizations including ticket sales premium seating options concessions and the sale and execution of corporate sponsorships. Author/Editor: Dennis R. Howard, John L. Crompton Copyright: 2004 Binding: Hardcover Pages: 622pp Chapters: Sport in the New Millennium The Challenges Facing College and Professional Sports Trends in Sport Facility Investment The Principles of Economic Impact Analysis Alternate Justifications for Public Subsidy Sources of Public Sector Funding Sport Enterprises' Sources of Revenue Implementation of Public-Private Partnerships Ticket Sales and Operations Sale of Broadcast Rights Sales of Foodservice and Souvenir Concessions Corporate Concerns in Sponsorship Partnerships Soliciting Sponsorships From Business Organizations Measuring the Impact of Sponsorship Dr. Dennis R. Howard is a past recipient of the Earle F. Ziegler Award by the North American Society for Sport Management (NASSM) and was named a Research Fellow by NASSM in 2001. In his current position at the University of Oregon's Lunquist College of Business, Dr. Howard has received the Undergraduate Teaching Award and the Harry R. Jacobs Distinguished Teaching Award. Dr. John L Crompton, distinguished Professor of Parks, Recreation, and Tourism Sciences at Texas A&M University, is past recipient of the National Park Foundation's Cornelius Amory Pugsley Award for Outstanding Contributions to Parks and Conservation; the National Recreation and Park Association's (NRPA) National Literary Award; the NRPA's Roosevelt Award for Outstanding Research and the Tr