Developing Successful Sport Marketing Plans (Book)
In Developing Successful Sport Marketing Plans , author David Stotlar uses specific examples from actual sport organizations and marketing plans to explain how to build a plan that works. As a world-renowned leader in the field of sport marketing, David Stotlar draws on his diverse experiences with industry and academia to provide specific issues to consider questions to guide your thinking. and worksheets that will help you develop an effective sport marketing plan. With Developing Successful Sport Marketing Plans students as well as professionals can use the well-defined industry-proven protocol to construct successful marketing plans! Author/Editor: David K. Stotlar Copyright: 2000 Binding: Cloth Pages: 150 (approx.) Chapters: Developing a Marketing Plan Framework Products and Services Analysis Situation Analysis Target Markets Marketing Objectives Marketing Strategies Marketing Mix Implementation Control and Evaluation Dr. David K. Stotlar teaches sport marketing and sport law. He has published over 50 articles in professional journals and has written several textbooks and book chapters on sport marketing, fitness risk management, and sport law. He has made many presentations at national and international professional conferences. On several occasions, he has served as a sport management consultant to fitness and sport professionals, and a sport law consultant to attorneys and international sport managers. Dr. Stotlar was selected by the USOC as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy. He has conducted international seminars in sport management and marketing for the Hong Kong Olympic Committee, the National Sports Council of Malaysia, the Mauritius National Sports Council, the National Sports Council of Zimbabwe, the Singapore Sports Council, the Chinese Taipei University Sport Federation, the Bahrain Sport Institute, the government of Saudi Arabia, the South African National Sports Congress, and the Association of Sport Sciences in South Africa. Dr. Stotlar's contribution to the profession includes an appointment as coordinator of the Sport Management Program Review Council (NASPE/NASSM) from 1999-2001. He previously served as chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation, and Dance. He also served as a board member and, later, as president of the North American Society for Sport Management.