Fundamentals of Sport Marketing - 2nd Edition (Book)
Fundamentals of Sport Marketing is an excellent textbook geared to serve the undergraduate population aspiring to sport management and marketing careers. Brenda Pitts and David Stotlar have put together a gem of a book. Fundamentals of Sport Marketing sets a new standard for sport marketing textbooks. Solidly grounded in research and the NASPE-NASSM Sport Management Curriculum Standards, the authors provide students with the knowledge needed for successful sport marketing. Author/Editor: David K. Stotlar, Brenda G. Pitts Copyright: 1996 Binding: Hardcover Pages: 310 pp. CONTENTS 1. The Sport Business Industry 2. The Global Market for the Sport Industry 3. Historical Eras in Sport Marketing 4. Sport Marketing Theory 5 . Sport Marketing Research and Segmentation 6. Marketing Information System Dr. David K. Stotlar has a Doctor of Education degree from the University of Utah, and serves as the Director of the School of Kinesiology and Physical Education at the University of Northern Colorado. He teaches on the faculty in the areas of sport management and sport law. He has had over forty articles published in professional journals, and he has written several textbooks and book chapters in sport, fitness, and physical education. He has made numerous presentations at international and national professional conferences. On several occasions, he has served as a consultatnt to fitness and sport professionals; and in the area of sport law, to attorneys and international sport administrators. He was selected by the USOC as a delegate to the International Olympic Academy in Greece and the world University Games Forum in Italy. He has conducted international seminars in sport management for the Hong Kong Olympic Committee, the National Sports Council of Malaysia, Mauritius National Sports Council, the National Sports Council of Zimbabwe, the Singapore Sports Council, the Chinese Taipei University Sports Federation, the Bahrain Sport Institute, the government of Saudi Arabia, the South African National Sports Congress, and the Association of Sport Sciences in South Africa. Dr. Stotlar's contributions to the profession includes having served as the Chair of the Council of Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation, and Dance and as a Board Member and later as President of the North American Society for Sport Management. Dr. Brenda G. Pitt