Media Relations in Sport (Book)
On a daily basis--through the discipline of media relations-- no one affects the image of an organization more than the public relations staff. Media Relations in Sport provides a wonderful understanding of the functions and workings of the sports media world. For those students who are planning careers in sports management or athletic administration this guide is a must-read. -- from the Foreword by Bob DiBiasio, VP Cleveland Indians Public Relations Media Relations in Sport provides a framework for understanding the connection between the informational and commercial sides of sports information management. For students in sport management, as well as students in journalism public relations or communications. Each chapter contains a glossary of terms, discussion questions, suggested exercises, role playing activities, and extensive notes. Author/Editor: William Nichols, Patrick Moynahan, Allan Hall, Janis Taylor Copyright: 2001 Binding: Textbook Pages: 350 Chapter 1 - Mass Communication: The Process of Sport Information Chapter 2 - The Print Media: The Original Model of Sport Information Chapter 3 - The Broadcast Media: The Most Powerful Sports Information Providers Chapter 4 - Sports Information Specialists: Sport Organization Managers of Information and Entertainment Chapter 5 - News Releases: The Sports Journalist's Lifeline Chapter 6 - Managed News Events: News Conferences and Media Days Chapter 7 - Media Brochures: Mirror Images of Sports Programs Chapter 8 - Interviews: From Personal to Pack Journalism Chapter 9 - Game Management: Press-Box and Press-Table Operations Chapter 10 - Special Events: From Awards Banquets to National Tournaments Chapter 11 - The Publicity Campaign: The Making of an All-American Chapter 12 - Public Relations Dilemmas: Under the Media Microscope Chapter 13 - Law and Ethics: Playing by the Rules Chapter 14 - The Future: The Impact of Media and Technology William E. Nichols has taught Media Relations in Sport Administration and related journalism courses at Baldwin-Wallace College, John Carroll University, Hiram College, and Notre Dame College Of Ohio, since 1988. As a freelance writer, Nichols has written for The Sporting News , Football Digest , Basketball Digest , Golf World , Street & Smith College Basketball Annual , and Street & Smith Pro Basketball Annual . He has received recognition as The Sportswriter of the Year (Cleveland Press Club, 1981), runner-up author of Sports Story of the Year (Akron Press Club,