Sport Tourism (Book)
Sport Tourism introduces students to the phenomenon of sports tourism -- one of the fastest growing niche markets in the $500 billion tourism industry. Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which sport is the primary or secondary attraction. Sport Tourism covers participatory sport tourism (e.g. ski golf and tennis resorts; white water and wilderness trips; sports theme cruises; adventure tours and sport camps) and event-based sport tourism (e.g. the Olympic Games college football the Baseball Hall of Fame or the World Cup), and guides students through the process of designing implementing and evaluating sport tourism operations by offering extensive industry examples and thought-provoking questions. The book investigates such key topics as feasibility studies, niche marketing, pricing, sponsorships, advertising, media involvement, recruitment of personnel and volunteers, and evaluating customer satisfaction during and after participation. Throughout the authors stress the need for careful research and market planning and offer clear strategies and potential challenges to the sport tourism novice. Author/Editor: Douglas Michele Turco, Roger Riley, Kamilla Swart Copyright: 2002 Binding: Cloth Pages: 279 The four sections of Sport Tourism cover the following: Foundations of Sport Tourism Definitions of Sport and Tourism Models of the Sport Tourism Industry Event-Based Sport Tourism Economic Costs Benefits and Impacts Key Strategies to Design and Implement Successful Events Financing Sport Tourism Facilities and Service Operations Professional Preparation for Sport Tourism Academic Considerations and Service Learning Contact Details for Key Institutions Organizations and Professional Associations Critical Issues and Future Directions Future Marketing Techniques Projected Economic Impact of International Sport Tourism Commercialization and Over-Commercialization of Sport Technology and Sport Tourism in the Future Douglas Michele Turco is Professor of Kinesiology and Recreation at Illinois State University. His primary research interests are in the areas of sport and tourism marketing, event economic impact assessment, and market research. He has made numerous national and international presentations, and is the author or co-author of articles that appear in Sport Marketing Quarterly , Journal of Tourism Studies , Journal of Travel Research , and Current