Public Relations & Promotion for AD's & Coaches (book) by Phil Langan & Matt Newsom
Designed by Vice President of Public Relations for the Pittsburgh Penguins Hockey team this manual will help you with media relations, community relations and the overall promotion and marketing of your team or school. Discusses support groups, programs, game operations, statistics, image and how to best market your team. This will help you operate and promote your teams in a first class manner. Author : Phil Langan & Matt Newsom. Length : 106.