Managing Health Promotion Programs (book)
The first practical guide to making management decisions in health promotion DESCRIPTION For the first time students and practitioners of health promotion have a text that shows how to apply basic business management principles to a wide variety of health promotion programs. Managing Health Promotion Programs provides the solid foundation that will help readers become successful health promotion managers. Written by two experts in the corporate and teaching aspects of health promotion, this practical text A<>A* examines the foundations and principles for making business decisions, A<>A* discusses organizational structure and employee supervision, A<>A* presents practical applications of marketing techniques and strategies, A<>A* addresses the financial operations of an organization, and A<>A* examines the complete process of business planning. Managing Health Promotion Programs is written in easy-to-understand language that is practical, informative, and stimulating for both student and practitioner. Numerous examples in settings as diverse as corporations, hospitals, government agencies, educational institutions, and not-for-profit agencies are included throughout the book to help readers understand and apply management principles. Course instructors will appreciate the special textbook features that aid both teaching and student learning, including A<>A* chapter summaries, A<>A* key terms at the end of each chapter, A<>A* suggestions for further reading, A<>A* a glossary, A<>A* references, and A<>A* author and subject indexes. Managing Health Promotion Programs is the definitive text for upperlevel undergraduate and graduate management courses in health education, health promotion, physical education, and exercise science. And to enhance its power as a classroom text, an instructor guide and student workbook are forthcoming. This book is also a valuable reference for health and fitness professionals; directors of community, corporate, and academic health promotion programs; health promotion professionals; and professionals and students preparing for various health promotion certifications. CONTENTS Preface Acknowledgment Chapter 1. Introduction to Health Promotion A<>A* Health A<>A* Illness and Health Promotion A<>A* Future Trends A<>A* Changes in Health Promotion A<>A* Future Preparation and Continuing Education Part I: Foundations and Principles Chapter 2. Policies and Procedures A<>A* What is Project Planning? A<>A* Policy Development A<>A* Integration of